This leading hotel chain wanted a guest giveaway to promote an exclusive range of their hotels, including the launch of their new landmark hotel in Barcelona.
The Solution - Promotional Pocket Map
Utilising their memorable fan logo, a promotional pocket map was branded to show the store locations in an attractive double design, which included gold detailing on the cover to communicate the luxury of the hotel brand.
Mandarin Oriental felt that the promotional pocket map succeeded on two levels: firstly as a value-added functional giveaway that was kept by the recipient, and secondly as a complementary marketing piece to their existing marketing tools.
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